Advertising in Physiology
Description/Editorial Content:
International in scope, Physiology presents peer-reviewed, succinct, easy-to-read reviews and commentaries on the latest developments in physiology. Physiology emphasizes areas with the highest impact on the physiological sciences and is the perfect cross-specialty companion to keep you up to date on the entire discipline of physiology. The journal is also perfect for educational use. Teachers and students in the physiological sciences will find its instructional diagrams and written text very easy to understand. It is indexed on Medline and PubMed.
Print Circulation: 10,380
| Web hits (avg. per month): | 240,868 |
| eTOC Registered Users: | 1,041 |
Our readers are highly involved research leaders (MD’s and PhD’s) in experimental physiology specialties. Your ad will be seen and read by research investigators, clinicians, educators, and information specialists interested in staying abreast of current developments and trends in all disciplines of physiology.
ONLINE ADVERTISING
Banner Ads
Our banner ads have doubled in size! Your 468 x 60 pixel .gif with link to your website will rotate throughout the journal site including homepage, search pages, and articles pages.
Inline/Premium Ads
This option includes the banner PLUS hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers’ fingertips when and where your products are specified.
eTOC Ads
Electronic tables of contents (TOC) of each issue are emailed to registered users. There are two advertising options (top and bottom placements) on the eTOC alerts. Choose from the two following options. TOP BANNER: Place a banner ad (468 x 60 pixels) at the top of the eTOC alerts that includes a link to your website. BOTTOM TEXT: Place up to 4 lines of text (62 characters per line) and a link to your website at the bottom of the eTOC alerts. Add a logo for extra impact!
TOC Package
Tables of contents (TOC) of each issue are emailed to registered individuals. Sponsor one of these alerts and the corresponding TOC page on the journal site. Your banner ad (468 x 60) will appear on the eTOC email and your online display ad (195 x 195) will appear on the TOC page for the chosen issue. Add a full-page, 4-color, opposite TOC ad in the print edition for full TOC coverage!
PHYSIOLOGY ONLINE ADVERTISING RATES 2009
| 1 month | 3 months | 6 months | 12 months | CPM/V* |
| Banner rates: | $515 | $1,236 | $2,163 | $3,708 | $2.14 |
| Premium Rates | $747 | $1,792 | $3,136 | $5,377 | $3.10 |
| eTOC Top: | $750/issue | | | | $0.72
|
| eTOC Bottom: | $300/issue | Add logo for $100 | | | $0.29
|
TOC Package: | $900/issue | | | | $0.18 |
Add 4-color print ad (Opp TOC) for $1,476 a (40% discount!)
*CMP/V = Banner and Premium CPMs are cost per thousand hits. TOC CPVs are cost per view based on registered users and TOC views.
Banner Specifications:
- Submit your ad as a .gif file to adnet{at}faseb.org. Provide the URL to which it should be linked.
- Screen size: 468 pixels wide x 60 pixels high no larger than 25K
- Provide ALT Text (5 words max) for those who have image loading turned off. Please note that only the first or last frame of banner ads might display for browsers that do not support animated .gifs.
Inline Specifications:
- Send a banner file per above instructions.
- Send the exact name of your company to be matched in the text and the URL to which it should be linked.
eTOC Top Sponsorship Specifications:
- eTOC alert banner is 468 x 60 pixels. Send a .gif file no larger than 25K and at least 72 dpi to adnet{at}faseb.org.
eTOC Bottom Sponsorship Specifications:
- Email 4 lines of text (62 characters per line) and the link to your website to adnet{at}faseb.org at least 35 days prior to the month of sponsorship. Logos should be submitted as a .gif file confined to 110 pixels wide by 40 pixels high. Email your text to adnet{at}faseb.org.
TOC Package Specifications:
- eTOC alert banners and online display ads should be sent as an email attachment to adnet{at}faseb.org
- eTOC banner is 468 pixels wide x 60 pixels high no larger than 25K and at least 72 dpi.
- TOC display ad is 195 pixels wide x 195 pixels high. Send as a .gif file at least 72 dpi.
- Include your URL and alternative text with both files for those users who have image load turned off.
APS Online Package:
APS journals average nearly 3.5 million hits per month. Purchase a banner for 12 months on 13 APS journal sites (not including AJP-Consolidated and The Physiologist) for just $34,948 or purchase premium online service (a banner plus inline links) for only $50,676 for the year.
PRINT
ADVERTISING 2009
B/W Space Charges:
| 1x | 3x | 6x | 12x | 24x |
| Full Page | $1,365 |
$1,225 | $1,165 | $1,095 |
$1,025 |
| 1/2 Page | $885 |
$795 | $755 | $710 | $660 |
| 1/4 Page | $570 |
$515 | $485 | $455 | $430 |
Agency Commission: 15% standard agency discount.
Premium Positions: (add to B/W rate)
| Cover 4: | 40% |
| Cover 3: | 15% |
| Cover 2: | 25%
|
| Opp. TOC: | 25% |
| All others: | 10%
|
Color Rates: (add to B/W rate)
| Standard: | $415 |
| 4-color: | $1,095 |
| Matched: | $495 |
|
Bleed: | no charge |
Print Advertising Deadlines:
Physiology is published bi-monthly (February, April, June, August, October, December) and mailed in polybags.Issues close 35 working days preceding the first day of the issue month.
Print Advertising Specifications:
| Space | Non-Bleed | Bleed | Trim |
| Full Page | 7" x 10" | 8 5/8" x
11 1/8" | 3/16" off top
1/8" off bottom, 1/4" from outside edge |
| 1/2 Horizontal | 7" x
5" | - | - | - |
| 1/2 Vertical | 3 1/2" x
10" | - | - | - |
| 1/4 Page | 3 1/2"x
5" | - | - | - |
Material Requirements:
Negatives: Right reading emulsion side down.
Screen: 150 line.
Black & White: Screen film negatives to size. Camera-ready material accepted. Provide photocopy of ad with insertion orders. Separate sets of materials are required for ads scheduled to run in multiple publications.
Color: Color proofs are required for color ads. Film separations require color key, chromalin or matched print. Any color ads scheduled to appear simultaneously in two (2) or more publications require a set of film separations for each publication.
Digital Files: Digital files are accepted. Hard copy proofs are required for all digital ads. A high resolution pdf file with all fonts embedded is acceptable. Color proofs are required for color ads submitted digitally. Please email adnet@faseb.org for file specifications.
Electronic Transfers: Internet FTP or Email attachment. Contact AdNet for access and posting details adnet@faseb.org or call 301-634-7117. Remember to send a hard copy of the ad.
Disposition of Reproduction Material: Print materials and electronic files destroyed after one year.
Multiple Journal Discounts
Call for discounted rates when advertising in more than one AdNet publication. 301.634.7103
Bonus Distribution Meetings:
Experimental Biology, American College of Sports Medicine, American Diabetes Association, American Society of Human Genetics, American Society of Nephrology, Society for Neuroscience, and all meetings at which the American Physiological Society exhibits or sponsors.
CONTACT
FASEB AdNet
9650 Rockville Pike, Bethesda, MD 20814-3998
Product Ad Sales: 800.43.FASEB ext. 7103 or 301.634.7103
Recruitment: 800.43.FASEB ext. 7156 or 301.634.7156
Production: 800.43.FASEB ext. 7117 or 7791 or 301.634.7117 or 301.634.7791
Fax: 301.634.7153
Email: adnet{at}faseb.org
For advertising opportunities in all of the APS publications, click here.
For a full media kit and advertising opportunities from FASEB AdNet, click here
Copyright © 2008 by the Int. Union Physiol. Sci./Am. Physiol. Soc.
